Digital Foundations prepares Learners to identify and implement basic design principles, create media artifacts such as video and audio, write and create basic websites using SEO principles, utilize analytics and other marketing data to reach strategic marketing objectives with digital artifacts.
During this course, learners will create a brand book, video and audio artifacts, and a website plan for their organization. Learners will also create a data based marketing strategy.
After completing Digital Foundations, you can choose the concentration that most interests you and obtain industry recognized certifications within the immersion course.